Smart Car's 'Tiny Treats' campaign was used to show off the new smart electric drive and prove that having a smaller car doesn't mean you can't go as far. For the stunt, Ogilvy & Mather Hong Kong set up a 'fun-sized' delivery service and by going to the campaign site, people could sign up to have an equally tiny pizza or miniature flower bouquet delivered to their doorstep.
The micro-sized vehicles were decked out to match the treat that they carried, which made the cars photo-worthy and their images were captured with the #FUNSIZEDHK tag across social media.
Since people love getting free stuff, as you might imagine, the campaign site has now run out of tiny things to deliver, but it proved to be a very effective way to generate new leads.
Micro Delivery Car Campaigns
Smart Car's Tiny Treats Cars Delivered Small Surprises for Free
Trend Themes
1. Micro-sized Deliveries - Innovations in micro-sized delivery services present an opportunity for companies to offer convenient, personalized, and eco-friendly deliveries.
2. Experience-driven Marketing - The success of Smart Car's 'Tiny Treats' campaign highlights the potential of experience-driven marketing to drive customer engagement and generate new leads.
3. Social Media Viral Campaigns - The use of social media hashtags and viral campaigns, such as #FUNSIZEDHK, offer businesses an innovative way to drive brand awareness and engagement.
Industry Implications
1. Logistics - The logistics industry can leverage micro-sized delivery innovations to offer unique and efficient delivery services to customers.
2. Automotive - The automotive industry can explore the potential disruption of micro-sized electric vehicles as a greener alternative to traditional delivery trucks.
3. Marketing and Advertising - Marketing and advertising industries can integrate experience-driven campaigns to boost customer engagement and create brand loyalty.