A group of BBH interns created a collection of tiny billboards to promote big humanitarian messages. The idea for the '#smallbillboards campaign was to make people stop and think. Instead of using traditionally large billboards that society has grown accustomed to, these tiny billboards intrigue people's natural curiosity.
The eye-catching billboards are used to promote messages from humanitarian and socially good brands such as PETA and UICEF. For example one PETA-promoting billboard reads "fashion: small animals shouldn't have to suffer to become a glove lining."
This project began as a challenge for all the interns at BBH to create something famous using a small budget of one thousand dollars. With this in mind, interns Yolanda Saetern, Alan Sanchez and Jeff Tepper created their project titled 'Small Billboards for Big Causes.' This clever marketing scheme has now gained wide-scope recognition.
Ironic Miniature Billboards
These Tiny Billboards Created by BBH Interns Promote Big Messages
Trend Themes
1. Small-billboard Marketing - The trend of using smaller billboards to promote messages from humanitarian and socially good brands provides an opportunity for startups and small businesses to participate in socially responsible advertising.
2. Curiosity-driven Marketing - Capitalizing on people’s natural inquisitive tendencies by leveraging interactive and thought-provoking marketing campaigns can help companies stand out.
3. Internship Innovation - Providing interns with creative challenges and freedom can lead to disruptive and effective marketing campaigns, providing an opportunity for companies to benefit from fresh perspectives at a lower cost.
Industry Implications
1. Advertising - The advertising industry can leverage small-billboards and curiosity-driven marketing to promote products and services in a socially responsible manner.
2. Nonprofit - By promoting social good messages on small-billboards and leveraging curiosity-driven marketing, nonprofit organizations can increase awareness and drive fundraising efforts.
3. Hospitality - Hotels and restaurants can benefit from partnering with brands promoting social good messages on small-billboards, providing guests with immersive and engaging experiences while aligning with socially responsible values.