Tinker Hatfield works in collaboration with Nike to showcase the new special Nike Zoom Court Dragon sneaker model for this season. The iconic footwear designer turns his attention to 90s basketball and tennis footwear as the inspiration behind the latest look. The sneaker is based on a black mesh foundation for breathability and simplicity.
It is accented with a scale print over the toe box overlaying detail that follows through to the vamp area. The upper is also accented with midfoot straps that cross over the forefoot to help secure the lacing system even further. The rest of the shoe features Swoosh branding and special tongue tags that nod to Tanker Hatfield. Rounding out the sneaker are the TPU heel guards.
Dark Tonal Sport-Fusing Sneakers
Tinker Hatfield Joins Nike on a Zoom Court Dragon Sneaker
Trend Themes
1. Sport-fusing Sneakers - The fusion of sport and fashion trends create an opportunity to design more functional and stylish athletic shoes.
2. Iconic Designer Collaborations - Partnering with iconic footwear designers presents an opportunity for brands to attract sneakerheads and increase sales.
3. 90s Athletics Inspiration - Brands can find inspiration from 90s athletics to create nostalgic designs for consumers.
Industry Implications
1. Footwear - The footwear industry can explore new materials and designs in sport-fusing sneakers to cater to consumers looking for both style and function.
2. Fashion - Collaborations between fashion and athletic brands can create a new segment in the fashion industry, appealing to those that value trendy athletic looks.
3. Athletics - Brands in the athletics industry can tap into nostalgia and create designs inspired by the sports footwear of the past.