When "Everyday Matters", then "Today's the day to feel like a star" according to JCPenney's latest ad, entitled Life.
The video commercial shows seemingly ordinary people encounter situations from famous movies. Starting with window shopping on 5th Avenue, Audrey Hepburn-style, and ending with a woman who floats about New York with her umbrella, a la Mary Poppins, the commercial is an entertaining take on what would happen if you were placed in the situations central characters have been in classic movies.
It was created by Saatchi & Saatchi, New York.
Check it out!
Movie Spoofs for Marketing
Saatchi & Saatchi For JC Penney
Trend Themes
1. Movie Spoof Marketing - Using familiar movie scenes as a form of advertising to appeal to pop culture and nostalgia in consumers.
2. Personalized Advertising - Creating ads that make individuals feel like the main character in a popular movie.
3. Entertainment Advertising - Using humor and entertainment to market products and services in a memorable way.
Industry Implications
1. Retail Industry - Creating an advertising campaign for a department store to appeal to a wider audience, influenced by pop culture.
2. Marketing Industry - Incorporating entertainment and humor into advertising campaigns to make them more appealing and memorable.
3. Film Industry - Collaborating with brands and marketing agencies to create promotional campaigns that utilize popular movies in creative ways.