The age of Tinder Plus, the widely anticipated premium Tinder service, is upon us!
Released on Monday, Tinder Plus features two new features: a heavily sought-after rewind button, for when you accidentally swipe left on what could be your future spouse, and a passport option, which lets you Tinder in foreign countries (perfect for those who are planning on finding love on vacation!). However, those looking to take advantage of the premium features will need to pay a price -- a price that's determined upon your age. Yes, that's right, those who are Tinder-ing over the age of 30 will have to pay more.
In an effort to distract users from the new ageist pricing plan, Tinder has released an adorable minute-long commercial that shows off its Passport feature. The ad is sweet, youthful and adventurous, surely appealing to those millennials looking for romance.
Premium Dating Apps (UPDATE)
This Advertisement for Tinder Plus Will Take You on an Adventure
Trend Themes
1. Age-based Pricing - Disruptive innovation opportunity: Develop a dating app that offers fair pricing for all age groups, eliminating age-based discrimination.
2. Geo-location Dating - Disruptive innovation opportunity: Create a dating app that allows users to find potential matches in specific foreign countries, catering to those who enjoy international romance.
3. Rewind Function - Disruptive innovation opportunity: Introduce a dating app that not only includes a rewind button, but also offers additional features that enhance user experience, like personalized match recommendations.
Industry Implications
1. Online Dating - Disruptive innovation opportunity: Launch an online dating platform that offers unique premium features and flexible pricing plans to attract a wider user base.
2. App Development - Disruptive innovation opportunity: Provide app development services for dating apps, focusing on integrating new features that enhance user engagement and monetization.
3. Advertising - Disruptive innovation opportunity: Create targeted advertising campaigns for dating apps, emphasizing the unique features and benefits that set them apart from competitors.