The new Tinder Festival Mode has been announced by the dating app as a way for users to find a prospective love interest who they can meet up with at a music festival they'll both be attending. Arriving just in time for festival season, the app feature will also provide users with access to exclusive VIP perks and more to help encourage more swiping in anticipation of upcoming events. The badges on the app that will let others know what festival they'll be attending will be live three weeks prior to the event.
The company explained the new Tinder Festival Mode in a statement saying, "No longer are your connections limited to your campsite neighbors or whose shoulders you stood on during the headliner’s performance. Tinder stated in a press release. So put down your fringe boots and neon fanny pack because, thanks to Tinder, your festival game is now stronger than ever."
Festival Dating App Updates
Tinder Festival Mode Matches Users Based on Events They're Attending
Trend Themes
1. Festival-specific Dating Apps - There's potential for other dating apps to create festival-specific features and services based on user events and preferences.
2. Location-based VIP Access - There's potential for companies to offer location-based VIP perks for users attending specific events and locations beyond just dating apps.
3. Social Event Networking Platforms - There's potential for social networking apps to expand to include event-based networking, rather than just dating or general connections.
Industry Implications
1. Dating Apps - There's potential for dating app companies to create targeted event-based features and services to engage users beyond standard swiping and chatting.
2. Music Event Venues - There's potential for music festivals, venues and event companies to partner with dating apps and social networking platforms to offer exclusive perks and services for attendees.
3. Social Networking Platforms - There's potential for social networking apps to expand their services to include event-based networking and unique perks for attendees, beyond just dating features.