Tinder and Lyft have announced a new partnership that will make it easier for users of the dating app to get together with their matches when planning to meet up in-person. The partnership will allow users to gift a Lyft Ride directly from the app to their love interest when they have planned to meet up for a date. This is positioned as a way for users to make a good first impression with their would-be romantic connection.
Tinder SVP of Business Development and Partnerships David Wyler spoke on the new Tinder and Lyft partnership saying, "We’re excited to partner with Lyft and work on innovative solutions for our members who are looking forward to getting back out there."
Rideshare Dating App Partnerships
Tinder and Lyft Have Partnered to Let Users Pay for a Ride
Trend Themes
1. Rideshare-dating App Integration - The integration of on-demand rideshare services with dating apps creates opportunities for users to easily and conveniently meet in-person.
2. In-app Payment Partnerships - Partnerships between apps to enable in-app payments for rideshare services can simplify the user experience and increase customer loyalty.
3. Gamification of Ride Gifting - Gamifying the act of giving a Lyft ride by incorporating rewards for gifting rides to romantic interests can attract more users to both the rideshare and dating apps.
Industry Implications
1. Rideshare - Rideshare companies can leverage partnerships with dating apps to increase brand awareness and attract new users.
2. Dating - Dating app companies can partner with rideshare companies to offer added convenience to their users and differentiate themselves from competitors.
3. Mobile Payment - Mobile payment companies can seek partnerships with rideshare and dating apps to expand their user base and offer additional payment options to customers.