Of all the Times Square billboards that compete for attention, sometimes bigger really is better. Google recently installed an impossible-to-miss billboard ad on Broadway, which spans an entire block. The massive ad is powered by a Mitsubishi Electric display and has a 4K display resolution that comes from 15 million individual pixels. As for what's being displayed on the billboard, Google is using it to host a playable Android game where members of the public can customize their own 'Androidify' characters by dressing them up, and then get the custom Android characters printed on postcards and t-shirts as souvenirs on site.
In the future, as well as using this gigantic ad space to promote its own products, Google will be donating space to non-profit organizations like Charity Water and WWF.
Colossal Interactive Billboards
Google's Giant Times Square Billboard Hosts an Android Game
Trend Themes
1. Interactive Billboards - The trend for interactive billboards powered by advanced display technology can be capitalized upon by the advertising industry by creating immersive ad experiences for users and boosting brand engagement.
2. Playful Marketing - Interactive billboards that allow users to participate in the brand's marketing can be used to create a playful brand identity and foster a deeper connection with consumers.
3. Digital Souvenirs - The idea of printing custom souvenirs on-site at events using digital technology can be utilized by the events and tourism industry to create unique experiences for attendees.
Industry Implications
1. Advertising - The advertising industry can utilize interactive billboards to create immersive ad experiences for users and boost brand engagement.
2. Marketing - Interactive billboards can be used by the marketing industry to create a playful brand identity and foster a deeper connection with consumers.
3. Events and Tourism - The events and tourism industry can utilize digital technology to create unique experiences for attendees by printing custom souvenirs on-site at events.