To help users find more motivation to get out and get their daily steps in, Apple Fitness+ unveiled a new feature called Time to Walk.
Time to Walk includes an array of songs, photos, and stories that seek to inspire users to move. As they walk, the feature allows them to entertain themselves with different types of media that immerse them in a positive experience—helping to enhance a sometimes boring activity and make it something they can look forward to.
Apple initially released four episodes as a part of the Time to Walk launch, which were hosted by Dolly Parton, Draymond Green, Uzo Aduba, and Shawn Mendes. Though each episode is meant to correspond with a walking workout, Apple has said that they will not stick to a specific theme. The company plans to continuously launch more episodes every Monday until the end of April.
Walk-Inspiring Smartwatch Updates
Apple Fitness+ Launched Its Time to Walk Experience
Trend Themes
1. Personalized Fitness - The Time to Walk feature allows for more personalized fitness experiences, potentially leading to the development of more personalized fitness plans and technologies.
2. Experiential Fitness - The use of songs, photos, and stories to enhance the walking experience opens up opportunities for further experiential fitness offerings that combine physical activity with storytelling or other media.
3. Celebrity Fitness - The participation of celebrities in the Time to Walk episodes demonstrates the potential for celebrity-led fitness content to attract and motivate users to engage in physical activity.
Industry Implications
1. Wearable Technology - The Time to Walk feature showcases the potential for wearable technology to provide more engaging and personalized fitness experiences through the integration of media and storytelling.
2. Streaming Services - The development of Time to Walk as part of the Apple Fitness+ platform highlights the potential for streaming services to create specialized, niche content that can make exercising more enjoyable and effective.
3. Audio and Music Services - The use of music as part of the Time to Walk feature could open up opportunities for further integration of audio and music services into fitness offerings to enhance the overall workout experience.