Time to Blossom is a new private label skincare line recently launched by Korean retailer Åland. The range features wholesome branding with illustrations by artist Yeji Yun that include an assortment of animal characters each with a distinct personality.
Created by Crosspoint Design Studio, the branding and packaging for Time to Blossom succeeds in telling a memorable story, no matter how short. The range, which features personal products such as toner, lotion, shampoo and conditioner and deodorant, allocates a particular animal character to each product, creating a distinct, unified packaging scheme that strengthens the brand narrative as a whole.
Given that consumers are already familiar with Åland as a retailer, Time to Blossom is likely to resonate well with shoppers through its easily relatable story.
Private Label Skincare Lines
Time to Blossom is a Korean Skincare Line by Retailer Åland
Trend Themes
1. Private Label Skincare - Opportunity for retailers to create unique, personalized skincare lines with strong branding and packaging that tells a memorable story.
2. Wholesome Branding - Growing demand for skincare products with branding and packaging that tells a unified narrative through the use of distinct characters and illustrations.
3. Korean Skincare - Continued popularity of Korean skincare products and their unique formulation methods, leading to a rise in private label options for retailers.
Industry Implications
1. Retail - Opportunity for retailers to differentiate themselves with private label skincare lines that tell a memorable story and create a strong brand narrative.
2. Personal Care - Growing demand for skincare products with unique branding and packaging that offer a personalized experience for consumers, creating opportunities for private label skincare lines in the personal care industry.
3. Art and Design - Increasing demand for illustrations and distinct characters in product branding and packaging, making the art and design industry a valuable partner for creating successful private label skincare lines.