The kind of entertainment that's offered on airplanes is constantly changing with popular media and American Airlines is setting itself apart by offering TikTok inflight. The airline, which boasts "the fastest Wi-Fi on more aircraft than any other U.S. carrier," is now offering 30 minutes of complimentary access to TikTok as part of its inflight system.
With Viasat, American Airlines is connecting consumers to the entertainment platform powered by a global community of creatives, so that they can be entertained by short-form videos that inspire creativity, cooking, challenges and much more. Although especially popular among Gen Z, the social media platform has something for everyone, including travel inspiration and tips, animal and nature videos, wellness tutorials and much more.
Inflight Social Media Entertainment
American Airlines Provides Free Access to TikTok Inflight
Trend Themes
1. Inflight Social Media Entertainment - The integration of popular social media platforms as inflight entertainment opens up opportunities for airlines and tech companies to tap into the growing demand for digital content consumption during travels.
2. Short-form Video Marketing - As TikTok gains popularity, companies can leverage this growing trend of short-form videos to promote their brand and products to a wider audience, especially to the younger generation of consumers.
3. Innovative Inflight Services - As airlines compete to provide better in-flight services to customers, they can explore new and innovative offerings through partnerships with tech companies to provide a seamless and personalized experience to passengers.
Industry Implications
1. Airlines - Airlines can harness the power of social media and popular entertainment platforms to enhance their inflight services and differentiate themselves from competitors.
2. Social Media - The rising demand for digital content consumption during travels presents an opportunity for social media platforms to expand their reach and cater to a new market of users.
3. Technology - As airlines and other travel companies search for innovative ways to improve the customer experience, companies in the tech industry have the opportunity to collaborate and offer solutions that can revolutionize the travel industry.