In what is likely an effort to appeal to Gen Z consumers, Chipotle has unveiled its new TikTok Burrito.
For those unfamiliar, TikTok is a massively popular social media app that allows users to create and share short music videos with one another. The app has become one of the most popular in the world and is especially loved by teens.
Now Chipotle is drawing inspiration from the app to create its new TikTok Burrito. The burrito is made from universally loved ingredients such as white rice, black beans, romaine lettuce, cheese, chicken, and guacamole. The whole thing is then wrapped in a soft flour tortilla and served with extra guacamole on the side for dipping. As of right now, the app is only available via online ordering, which seems appropriate given that most TikTok users are glued to their smartphones.
Music App-Themed Burritos
Chipotle's New TikTok Burrito Draws Inspiration from Social Media
Trend Themes
1. Music-app-themed Food - Exploring the trend of creating food items inspired by popular music apps, such as Chipotle's TikTok Burrito.
2. Gen Z-focused Marketing - Capitalizing on the popularity of social media apps like TikTok to target younger consumers and create unique dining experiences.
3. Digital-first Ordering - Implementing online ordering systems to cater to tech-savvy customers and enhance convenience in the dining experience.
Industry Implications
1. Fast Food - Fast food chains adapting their menus and marketing strategies to cater to the preferences of Gen Z consumers.
2. Social Media - Social media platforms exploring partnerships with food brands and creating exclusive menu items to engage their user base.
3. E-commerce - Developing innovative digital ordering and delivery solutions that integrate with popular social media platforms, providing a seamless user experience.