Tiffany & Co. Collections will be the theme for 70 new Tiffany & Co. stores that will cater to the female buyer. The company wants "its little blue box to mean more things to more people."
The first 2,000 square foot store will open its doors next year. The site has not yet been disclosed.
" Tiffany & Co. which just opened their new huge store on Wall Street, shown above, is now expanding in a smaller way. The purveyors of fine jewelry have a plan to open 70 stores that are 2,000 square feet. The stores, tentatively titled Tiffany & Co. Collections won't be where a man goes to big up the big sparkly I do maker. In fact, WWD reports that the stores will feature women's jewelry but no engagement or "statement" (translation: huge mega rocks) pieces. The stores are meant to attract today's women who can buy their own jewelry, thank you very much. Pieces will be priced from just under $100 to $15,000 and the first store is et to open next year."
Implications - Since Audrey Hepburn enjoyed a croissant and admired some jewelry on the big screen, Tiffany & Co has been an icon for women everywhere, representing femininity and luxury.
Tiffany & Co. Launch 70 New Stores
Tiffany & Co. Launch 70 New Stores
Trend Themes
1. Female-focused Jewelry Stores - The trend of opening Tiffany & Co. Collections stores catered specifically to female buyers presents an opportunity for other luxury jewelry brands to create similar stores with a focus on women's jewelry.
2. Self-purchase Jewelry Trend - The shift towards attracting women who can buy their own jewelry highlights an opportunity for jewelry brands to design and market pieces that appeal specifically to independent female buyers.
3. Accessible Luxury Jewelry - The pricing range of $100 to $15,000 for Tiffany & Co. Collections stores indicates a trend of making luxury jewelry more accessible, creating an opportunity for other luxury brands to introduce affordable yet stylish pieces.
Industry Implications
1. Luxury Jewelry - The trend of female-focused jewelry stores presents an opportunity for luxury jewelry brands to redefine their target audience and create collections tailored to women's preferences.
2. Retail - The rise of self-purchase jewelry trend suggests an opportunity for retail companies to create engaging in-store experiences that empower women to make their own jewelry choices.
3. Fashion - The accessible luxury jewelry trend provides fashion brands with an opportunity to collaborate with luxury jewelry brands to create affordable yet stylish jewelry pieces that complement their clothing lines.