Tierra Whack has collaborated with Banter by Piercing Pagoda for a collection of expressive jewelry that explores authenticity and being true to oneself. Designed in cooperation with Malyia McNaughton from the Black in Jewelry Coalition, the range embodies what jewelry and accessorizing mean to Tierra Whack. The collection comprises a pair of bold ‘Wiggity Whack’ earrings, a ‘Music Note’ bracelet, and a ‘Whack’ necklace that spells out the artist’s last name among other designs.
The collection marks Whack’s first collection with the brand as Creative Director, displaying her versatility and one-of-a-kind taste. "My fans have always been a great source of inspiration. Like me, they’re all about celebrating creativity. I’m thrilled to now turn my attention toward creating jewelry that brings all our shared passions to life. I can’t think of a stronger partner to do that with than Banter, who helps people express their own unique style every day," said Tierra Whack.
The Tierra Whack x Banter by Piercing Pagoda collection debuts July 14 on the Banter website.
Artist-Backed Jewelry Collections
Tierra Whack Debuts a Collection with Banter by Piercing Pagoda
Trend Themes
1. Artist-collaborated Jewelry Collections - The trend of artists collaborating with jewelry brands on their own collections provide new opportunities for brands to showcase unique, expressive designs.
2. Personalized Statement Jewelry - The trend of personalized jewelry that represents self-expression and authenticity can disrupt the traditional notion of accessorizing and provide innovative opportunities for customization.
3. Celebrity Creative Director Partnerships - The trend of celebrities collaborating with brands as creative directors provides a unique opportunity for brands to tap into the celebrity's creativity and create unique products while leveraging the celebrity's audience.
Industry Implications
1. Jewelry - The jewelry industry can offer disruptive innovation opportunities by embracing collaborations with artists and celebrities as a way to diversify product offerings and cater to a wider audience.
2. Fashion and Apparel - The fashion and apparel industry can leverage customized jewelry designs as a disruptive innovation to provide consumers with personalized, unique additions to their outfits.
3. Music Industry - The music industry can embrace collaborations with jewelry brands as a way for artists to express their creativity in new ways and to promote their music through unique merchandise offerings.