As part of its One Body, Multiple Wings strategy for global expansion, TIENS introduced the TIENS Experience Store to better satisfy the demands of modern consumers and allow for its business to be more responsive to the market and its own changing needs.
Interactivity is at the heart of the TIENS Experience Store, as consumers have the opportunity to learn about products through touchscreens and live demonstrations. At the same time, big data and facial recognition are also used to deliver strategic sales and marketing for the health and lifestyle products offered in-store.
With this new store in Shenzhen, China TIENS sees itself ushering in a "Fusion Lifestyle Era," in which technology is used to improve lives.
High-Tech Responsive Shops
The TIENS 'Experience Store' Encourages Consumer Interaction
Trend Themes
1. Interactive Retail - The TIENS Experience Store demonstrates the trend of interactive retail, where consumers have the opportunity to engage with products through touchscreens and live demonstrations.
2. Big Data Analytics - The utilization of big data and facial recognition in the TIENS Experience Store highlights the trend of leveraging data for strategic sales and marketing in the retail industry.
3. Smart Health and Lifestyle Products - The TIENS Experience Store aligns with the trend of offering innovative health and lifestyle products enhanced by technology to improve consumers' lives and well-being.
Industry Implications
1. Retail - The interactive and data-driven approach of the TIENS Experience Store presents disruptive innovation opportunities for the retail industry to enhance customer experiences and increase sales.
2. Technology - The integration of touchscreens, big data, and facial recognition in the TIENS Experience Store opens up opportunities for disruptive innovation in the technology sector, specifically in the fields of interactive retail and analytics.
3. Health and Wellness - The emphasis on smart health and lifestyle products within the TIENS Experience Store showcases potential for disruptive innovation in the health and wellness industry, with advancements in technology-driven offerings and personalized customer experiences.