New York City Tennis Streetwear brand LØVE MEANS NOTHING® and Joel Michael Studios joined forces to launch 'Tennis Trip' -- a psychedelic collection of 32 unique, hand-dyed, embroidered pieces. The unisex collaboration includes a range of styles including long shorts, short shorts, bodysuits, fleece, sweatpants, and t-shirts. Each piece is one-of-a-kind and explodes with hallucinogenic colors and kaleidoscope-like patterns. Detailed with LØVE’s signature logo iconography, the designs are made to make a statement on or off the court.
LØVE® founder Christina Mannino and Joel Lasner, the master dyer behind Joel Michael Studios, met while working together in the fashion industry. Drawn to each other's eclectic style, they became quick friends at the office, sharing highlights of their nights out and shopping finds. Joel’s story is unique in that he didn’t really plan to create a brand --- it just sort of happened. "What started as a hobby tie-dying clothes for myself quickly grew into a side hustle as I received requests from friends," explains Lasner, "Using my knowledge of textiles and trends, I’ve curated an assortment of high-quality stylish basics that are individually hand dyed with love for a unique finish." Mannino was an early adopter of Joel Michael Studios’ unique, fun separates and couldn’t wait to get some of his beautiful art on her LØVE designs.
Shop the limited edition collection, ranging from $78 - $128 exclusively via the LØVE MEANS NOTHING® e-commerce site.
Chinatown Tie Dye Streetwear
Joel Michael Studios Collabs with LØVE MEANS NØTHING®
Trend Themes
1. Psychedelic Streetwear - Collaborations between traditional fashion and psychedelic style create disruptive innovation opportunities in streetwear.
2. Uniquely Hand-dyed Clothing - The trend of unique, one-of-a-kind clothing presents inventive industry changes in customization and handmade textile production.
3. Unisex Fashion - The rise of unisex fashion offers a chance for the creation of innovative and accessible designs that can empower individuality.
Industry Implications
1. Fashion - The fashion industry could benefit from collaborations and a willingness to experiment with bold, unconventional styles that appeal to a growing audience.
2. Custom Clothing - Disruptive innovation opportunities exist in the customization of mass-produced clothing to cater to the demand for one-of-a-kind pieces.
3. Handmade Textile Production - The handmade textile production industry has the potential for growth as consumers continue to appreciate craftsmanship and individuality in their apparel.