Thryve is a digital platform that offers microbiome tests and specialized probiotics to help individuals reach their specific health goals. These include weight loss, improved digestions, supported autoimmunity, an improved mood, and increased energy levels. Thryve is specifically targeting consumers living with chronic illness to improve their symptoms and improve their quality of life.
The brand offers users accurate and accessible at-home tests that analyze their gut bacteria. These are sent to Thryve's ISO-certified lab for a complement assessment. After sequencing the sample, the company's artificial intelligence software will provide personalized recommendations through its app. These probiotics will be delivered directly to the consumer.
Individuals can purchase Thryve's Gut Health Test online for a one-time payment of $99.00.
Custom Gut Health Supplements
Thryve Offers Customized Probiotics and Food Recommendations
Trend Themes
1. Personalized Probiotics - Opportunity for companies to use AI-powered software to analyze microbiome data and create customized probiotics for individuals.
2. At-home Microbiome Testing - Companies can leverage the trend of at-home testing to create accessible and affordable microbiome tests for consumers.
3. Chronic Illness Management - There is an opportunity for companies to create personalized gut health solutions for individuals living with chronic illnesses.
Industry Implications
1. Healthtech - Healthtech companies can leverage AI and at-home testing technologies to create personalized gut health solutions.
2. Food and Beverage - Food and beverage companies can create probiotics and foods tailored to individuals' microbiome data to improve gut health.
3. Wellness - Wellness brands can offer personalized gut health solutions to help individuals reach their health and wellness goals.