'Those Aren't Pants' is a blog that goes ahead and says what we have all been thinking--that leggings are not pants, and do not resemble pants, even on a good day.
Sure, the fashionable types of the world will say the opposite, but pants are not skintight, and pants are not made out of a stretchy cotton blend. 'Those Aren't Pants' is a photoblog that illustrates for us all just how brutal leggings can be.
Mocking Leggings
'Those Aren't Pants' Blog Points Out the Obvious
Trend Themes
1. Athleisure Fashion - Disruptive innovation opportunity lies in creating fashion-forward athleisure alternatives to leggings.
2. Body-positive Clothing - There is an opportunity for disruptive innovation in designing clothing that embraces all body types and promotes self-confidence.
3. Sustainable Fabrics - Developing eco-friendly leggings made from sustainable materials presents a disruptive innovation opportunity in the fashion industry.
Industry Implications
1. Fashion Retail - Fashion retailers can capitalize on the shift towards athleisure fashion by offering a variety of alternatives to leggings.
2. Body-positive Movement - The body-positive movement can influence the fashion and retail industries to create clothing lines that cater to diverse body types.
3. Textile Manufacturing - Textile manufacturers have an opportunity to invest in research and development of sustainable fabric options for leggings.