This lineup of Thorntons chocolates have been unveiled by the brand as a new year-round treat option that will deliver exceptional flavor in a sharing-friendly serving size. The chocolate treats come in three flavor options including Caramels, Truffles and Fudge, which are each filled with the namesake recipe for a textural taste experience. Each of the treats come in generous serving sizes that are ideal for sharing and have a perfect bite-sized format that is ideal for portioned indulgence.
Customer Development Director at Ferrero spoke on the new Thorntons chocolates lineup saying, "This range will help to attract new consumers into the category to drive incremental growth, with 60% of consumers saying they would buy the product in addition to their current repertoire [Nielsen, 2018]. With Thorntons’ expertise of crafting high-quality chocolates with sophisticated centres, we’re confident that this offering will be a favourite amongst consumers looking for a premium sharing product or decadent treat."
Textural Filled Chocolate Treats
These New Thorntons Chocolates Come in Three Delicious Options
Trend Themes
1. Textured Filled Chocolates - The trend towards textural filled chocolates presents opportunities for brands to differentiate and innovate with unique flavor and texture combinations.
2. Indulgent Sharing Treats - As consumers continue to prioritize indulgence and convenience, brands can offer new sharing-friendly formats that align with these consumer preferences.
3. Premium Confectionery - The Thorntons chocolate lineup exemplifies the potential for high-quality, premium confectionery products to attract new consumers and drive category growth.
Industry Implications
1. Confectionery - The new Thorntons chocolate lineup offers inspiration and guidance for confectionery brands looking to innovate with new flavor profiles and premium formats.
2. Retail - As brands look to differentiate and compete in crowded retail environments, the development of unique, high-quality products like textured filled chocolates presents new opportunities.
3. Food Manufacturing - Innovation in premium confectionery products can drive growth and differentiation for food manufacturers looking to develop new products or expand their existing portfolios.