The Thomas Wylde Spring 2013 ad campaign is at once vibrant and pristine. Model Alyona Subbotina's alabaster skin and platinum blonde locks appears to blend into the pale walls as though she were a ghost. Yet the vibrant reds and vacuous blacks help to anchor each image. In a way, the use of such blanched skin and backdrops allows the fashion to pop right off of the page and into the readers' wish lists.
Shot by photographer Ian Morrison, the Thomas Wylde Spring 2013 ad campaign was immaculately styled by Maryam Malakpour. Showcasing spring sleek silhouettes complete with delicate pleats and ruffle detailing, the photoshoot shows that women can be both pretty and edgy for the upcoming season. The looks were finished with blunt bangs by Giotis Panayiotou and scarlet lips by Kathy Jeun.
Vibrantly Pristine Fashion Ads
The Thomas Wylde Spring 2013 Campaign Stars Alyona Subbotina
Trend Themes
1. Pale Minimalism - Opportunity for fashion brands to experiment with minimalist campaigns featuring models with pale skin, creating an ethereal and otherworldly aura around the product.
2. Vibrant Contrasts - Opportunity for brands to incorporate the use of vibrant colors in campaigns with stark backgrounds to make the product stand out and create a sense of contrast.
3. Pretty Edginess - Opportunity for fashion brands to mix pretty and edgy elements in upcoming collections, creating versatile looks for the upcoming season.
Industry Implications
1. Fashion - The fashion industry can experiment with pale minimalism and vibrant contrasts in campaigns, and introduce a balance of pretty and edgy elements in collections.
2. Beauty - The beauty industry can integrate the use of stark backgrounds and bold lip colors to attract attention to new products.
3. Photography - The photography industry can experiment with unconventional lighting and make-up, introducing minimalist and startling contrasts with and around its subjects.