Madrid-based fashion designer Edward Cuming introduces his newest THIRSTY! collection that is designed for the Spring/Summer 2022 season. The entire range is full of playful looks and it is captured by Jules Moskovtchenko in a bright lookbook.
This marks the designer's most comprehensive co-ed capsule yet and it is highlighted by the tailoring and soft cuts of the shapes. It is led by bright colors and retro themes as well. Speaking about the new collection, Cuming states, "I want to encourage people to try a garish, silky, purple pair of trousers – to feel excited, bold, and confident in what they wear and who they are — even if it won’t sell thousands of units."
Softly Tailored Sensual Fashion
Edward Cuming Launches His New THIRSTY! Collection For SS23
Trend Themes
1. Soft Tailoring - Designing formal wear with soft materials creates an opportunity for comfortable yet stylish office wear.
2. Color Pop - Incorporating bold, bright colors in fashion is an opportunity to break traditional monotony and add excitement to everyday wardrobes.
3. Retro Revival - Reintroducing retro themes in modern fashion opens opportunities to merge past and present aesthetics to create unique and youthful collections.
Industry Implications
1. Fashion - Fashion designers can explore opportunities in producing comfortable office wear with a bold range of colors and retro themes to cater to professionals who want to deviate from traditional styles.
2. Retail - Retail shops can extend their product lines by incorporating fashion pieces that merge retro styles with modern aesthetics to create unique looks for their market.
3. Marketing - Marketing agencies can leverage the trend of playful, colorful, and retro-inspired fashion to create campaigns that resonate with their target audiences and align their brand messaging with current fashion trends.