Third Crown is one of the latest jewelry design brands to pop up in New York City. Rife with statement accessories that somehow remain understated as well, the designs are edgy and elegant, fit for contemporary souls.
Founded by designer Kristin and Kofi Essel, the Third Crown 2014 lookbook showcases layered looks that focus mainly on rings and bracelets that are unisex for both men and women. As is written on its website, "Third Crown's DNA is a combination of Kristin and Kofi's fascination for structured design, architectural lines, and bold geometric definitions."
Manufactured in the United States, the Third Crown jewelry collection is made out of sleek metals that maintain a dark appeal. The designs are perfect for all seasons and really stand out against the monochromatic outfits in the lookbook.
Understated Architectural Jewelry
Third Crown 2014 Lookbook Showcases Tastefully Bold Accessories
Trend Themes
1. Architectural Jewelry - Disruptive innovation opportunity: Explore the use of unconventional materials and forms to create bold, statement-making jewelry designs.
2. Unisex Accessories - Disruptive innovation opportunity: Develop gender-neutral accessories that appeal to a wide range of consumers, breaking traditional gender norms.
3. Understated Luxury - Disruptive innovation opportunity: Combine edginess and elegance to create understated luxury jewelry pieces that cater to contemporary tastes.
Industry Implications
1. Fashion Jewelry - Disruptive innovation opportunity: Introduce architectural influences and unisex designs to the fashion jewelry industry, offering unique and versatile options.
2. Artisanal Manufacturing - Disruptive innovation opportunity: Utilize local craftsmanship and manufacturing techniques to create sleek and dark jewelry collections with a focus on quality and origin.
3. Contemporary Fashion - Disruptive innovation opportunity: Collaborate with fashion designers to create jewelry collections that complement and enhance contemporary fashion trends, creating a cohesive look.