Thinx is conscious of gender biases, even in menstruation -- which is why it launched 'Thinx Boyshort' for "all people with periods." The brand launched the product with trans model Sawyer DuVuyst to show consumers its products are inclusive and are not only targeted towards cis women.
The underwear is in a boxer style and boasts an absorbency of up to two regular tampons. The sustainable menstruation option also removes the need to continually buy new products, as it allows users to wash the boyshorts to reuse indefinitely. The Thinx Boyshort is ideal for overnight leak protection so wearers can have a good nights rest without waking up to any surprise stains.
This inclusive marketing model will hopefully push other companies to include more gender neutral products and to advertise with diverse models.
Gender Fluid Period Products
Thinx Boyshort Features Trans Model Sawyer DuVuyst in its Campaign
Trend Themes
1. Inclusive Menstruation Products - Developing gender-neutral period products that cater to all individuals, regardless of gender identity.
2. Sustainable Menstruation Options - Creating reusable period products that reduce waste and eliminate the need for continuous purchases.
3. Diverse and Inclusive Marketing - Promoting gender-neutral period products with diverse models to challenge societal biases and promote inclusivity.
Industry Implications
1. Feminine Hygiene - The feminine hygiene industry can explore the development and marketing of gender-neutral period products.
2. Sustainability - The sustainability industry can invest in research and development of reusable and eco-friendly period products.
3. Marketing and Advertising - Marketing and advertising companies can focus on inclusive campaigns that challenge traditional gender roles and showcase diverse models for period product promotions.