Deakin University, a post-secondary institution that's situated in the Australian state of Victoria, released a short promotional video dubbed 'Think Young.'
Highly saturated, the video makes use of bold hues of neon pink, purple and indigo. These colors form a graphic representation of a wall of pillars, which a young man stares at from afar. A female narrator speaks over calming music throughout the ad, considering the innovative practices that the post-secondary institution incorporates. With both its strong visual representation and the narration that paired with it, Think Young shows that Deakin University is well-suited to those who are looking for a powerful creative outlet that will allow them to reach their full potential.
Due to its unconventional look, this ad allows the Australian school to standout in a "cluttered University advertising landscape."
Saturated University Promotions
Deakin University's Think Young Ad Encourages Innovative Thinking
Trend Themes
1. Bold Color Advertisements - The use of bold, highly saturated colors in advertising creates an opportunity for disruptive visual marketing strategies.
2. Narrative-driven Promotions - Incorporating a narrative into promotional material can create more engaging and memorable advertising.
3. Innovative Institution Branding - Using unique promotional materials, like Deakin University's 'Think Young' video, can differentiate from traditional marketing tactics and attract potential students.
Industry Implications
1. Higher Education - Post-secondary institutions can benefit from disruptive branding strategies like those utilized by Deakin University.
2. Marketing and Advertising - Marketing and advertising agencies can explore creative and unconventional approaches after seeing the success of Deakin University's unique promotional video.
3. Design and Visual Media - The use of bold colors and graphic visuals in advertising campaigns showcases an opportunity for designers to create eye-catching and disruptive branding content.