According to new data from digital-first consumer brands group THG, UK consumers are shopping later, with a 7% increase in orders placed between 10 PM and 1 AM compared to last year. What's more, 82% of all next-day delivery orders are placed after 2 PM and over a quarter are placed after 10 PM, prompting THG to enhance the next-day delivery services it offers via THG Fulfil.
"It's phenomenal to think that when you place an order until 1am any day of the week, it could arrive the following morning–or even the same morning if you order after midnight," says Tom Killeen, chief operating officer of THG Brands, "It leans into the 'I want it now' generation of consumers and allows us to drive high customer lifetime value for our brands, and those of our clients."
To better respond to consumers who are shopping late at night, THG Fulfil has implemented advancements like batched algorithms to improve the efficiency of order processing, and ultimately move orders more quickly from its automated warehouse in Manchester.
Optimized Late-Night Deliveries
THG Fulfil's Next-Day Deliveries Support Late-Night Shoppers
Trend Themes
1. Late-night Shopping Surge - Significant increases in late-night shopping between 10 PM and 1 AM among UK consumers highlight shifting purchasing habits.
2. Next-day Delivery Demand - A notable 82% of next-day delivery orders are now placed after 2 PM, with more than a quarter coming in post-10 PM.
3. Automated Fulfillment Advancements - Enhanced batched algorithms boost order processing efficiency, facilitating quicker deliveries from automated warehouses.
Industry Implications
1. E-commerce - Online retailers must adapt to the growing trend of late-night shopping to capture higher customer lifetime value.
2. Logistics and Delivery Services - Innovations in automated fulfillment and next-day delivery can significantly improve service speed and customer satisfaction.
3. Retail Technology - Advanced order processing algorithms and automation are transforming how retailers manage and expedite deliveries.