Therese Aldgard's photography is bound to make you smile. The looks are bright, cheerful and candy-coated.
Therese Aldgard's pictures use candy as the backdrop and as a prop, with models laying in beds of marshmallows, as well as holding giant lollipops. The candy-colored makeup adds to the joy in the pictures, and makes you wish you were eating something sweet.
Check out the tooth-sweetening pictures from Therese Aldgard above!
Implications - In a society that's over saturated with similar products and ideas, corporations are turning to vivid colorization to separate themselves from the crowd. However, this gimmick has itself been over employed, and so, marketers are finding it necessary to add another layer of novelty, such as incorporating candies, into advertising campaigns in order to garner the attention of consumers.
Facial Candy Couture
Therese Aldgard Designs Look For Sweet-Tooth Beauties
Trend Themes
1. Candy-themed Advertising - Marketers can incorporate candy-themed props and backdrops into advertising campaigns to differentiate themselves in a saturated market.
2. Colorful Makeup Trends - Colorful makeup, similar to the candy-colored makeup in the pictures, can be used as a unique selling point for beauty brands.
3. Playful Photography - Brands can work with photographers to create playful and whimsical images that capture the attention of the audience.
Industry Implications
1. Beauty and Cosmetics - Companies within the beauty industry can use candy-colored makeup and playful photography to market their products.
2. Food and Confectionery - Candy and confectionery brands can partner with makeup and photography companies for cross-promotional marketing opportunities.
3. Advertising and Marketing - Advertising and marketing agencies can offer candy-themed and playful photography in their campaign offerings to attract clients.