theBalm is a beauty brand with a sense of humor, as proven by one of its collections of lip liners that have been comically called 'Pickup Liners.'
True to the name of the eight-piece collection, warm shades like 'Checking You Out' and 'I Really Dig You' feature comic book-inspired pictures of couples on the packaging, complete with funny one-liners such as: "You must be a treasure 'cause I really dig you." As the brand aptly puts it: "Finally, a one-liner you can’t say no to!"
This sense of humor is carried throughout theBalm's entire product selection and can be found in products like its concert-themed 'Highlite ‘N Con Tour' highlighter and contour palette and the food-inspired 'theBalm Appétit' eyeshadow color palette.
Romantic Lip Liners
theBalm's 'Pickup Liners' are Designed After Funny One-Liners
Trend Themes
1. Comedic Cosmetics - Incorporate humor into beauty products for a unique and entertaining twist.
2. Themed Collections - Create makeup collections centered around a specific theme or concept.
3. Nostalgia-inspired Packaging - Use designs from past decades to create a sense of nostalgia in product packaging.
Industry Implications
1. Beauty and Personal Care - Incorporate humor and pop culture references into cosmetics for a younger demographic.
2. Fashion and Apparel - Collaborate with beauty brands to create makeup collections inspired by fashion trends.
3. Retail and Consumer Goods - Develop products with creative and unique packaging to stand out in crowded markets.