Over the last few years, food and beverage brands have dropped a wide range of lifestyle merchandise and Wonder is setting itself apart by offering a shop stocked exclusively with 100% creator-made goods on The Wonder Shop. This online store offers everything from themed dog costumes and bread-shaped candles to posters, and all sales go to the creators.
On the store, there are also Wonder recipes like Fo’ Popper Grilled Cheese and Anytime Wonder Egg Buns to discover, making it a real one-stop shop for gifts and inspiration.
To shine a spotlight on Wonder-inspired creations, the brand is launching a new campaign called It Starts With Wonder. In the new commercial, featured items include Wonder-themed dog onesies, Wonder-themed neon signs, and even a Wonder-themed NASCAR Pinty's Series race car.
Fan-Made Merch Stores
The Wonder Shop Shares a Mix of Creator-Made Goods and Recipes
Trend Themes
1. Creator-made Goods - The rise of creator-made goods presents disruptive innovation opportunities for both established brands and independent creators to collaborate and offer unique merchandise to consumers.
2. One-stop Shop - The emergence of one-stop shops, like The Wonder Shop, provides disruptive innovation opportunities for retailers to curate and offer diverse products from different creators, catering to the varied interests of consumers.
3. Branded Recipes - The trend of brands sharing exclusive recipes alongside their merchandise creates disruptive innovation opportunities for companies to engage consumers through culinary experiences and promote their products in a unique way.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore disruptive innovation opportunities by collaborating with creators to develop unique merchandise and recipes, providing consumers with a novel brand experience.
2. E-commerce - The e-commerce industry can capitalize on disruptive innovation opportunities by developing platforms and marketplaces that connect creators directly with consumers, enabling the sale of creator-made goods and fostering a sense of community.
3. Retail - The retail industry can embrace disruptive innovation opportunities by partnering with independent creators and incorporating their unique merchandise into brick-and-mortar stores, offering customers a curated selection of products that can't be found elsewhere.