A 20-year-old masked man patrols the town square in Columbia, Tennessee. He calls himself ‘The Viper,’ carries batons and ninja stars, and wears a face covering in defiance of the town’s ‘no mask’ ordinance.
The townsfolk aren’t sure what do-gooder good he’s doing, but some speculate he may be out to defend the town’s mules -- Columbia, Tennessee is the ‘Mule Capital of the World,’ after all. Be that as it may, the police aren’t impressed. They just want The Viper to go home.
Self-Appointed Superheroes
'The Viper' Defends a Town in Tennessee
Trend Themes
1. Citizen Vigilantes - Opportunities to create business models for public safety through crowd-sourcing and DIY community policing.
2. Superhero Culture - Opportunities to leverage fictional superhero narratives for marketing, entertainment, and merchandise.
3. Anti-establishment Activism - Opportunities to create political messaging and unconventional campaigns targeting the current social and political climate.
Industry Implications
1. Home Security - Business models that promote DIY home security systems through crowd-sourcing and community-based neighborhood watch programs.
2. Entertainment - Branding and merchandising opportunities for fictional superhero narratives, including games, comics, and collectibles.
3. Politics - Campaigns and messaging that leverage anti-establishment activism for political strategy and unconventional outreach methods.
