When most people think about an upcoming trip they'd like to take, it usually revolves around an end destination—The Social Travel is a new platform that aims to shift this focus from places to people.
The Social Travel (TST) was newly launched as a website in partnership with Skyscanner and BlaBlaBla Car. Users are encouraged to sign on and add their Facebook friends, so that they are able to begin putting together a "social travel map." To make this even more appealing to young Millennials, the tool also begins calculating the cheapest routes, best air fares and car sharing services.
Settling on a destination, cost and finding the right travel partner are usually factors that inhibit travel, but by rethinking the way trips are decided upon, planned and organized, The Social Travel simplifies all of these issues faced by the modern traveler.
Social Trip Organizers
The Social Travel Makes It Easy for Users to Meet Facebook Friends
Trend Themes
1. Social Travel - The emergence of social trip planners allows for users to shift their focus from destination to people, opening up new opportunities to connect and share experiences.
2. Friend-based Travel Planning - Adding Facebook friends to social travel maps revolutionizes the way travel is planned, organized and experienced, creating disruptive innovation opportunities for travel startups.
3. Integrated Travel Booking - By offering tools to calculate routes, fares, and car sharing services, social travel platforms have the potential to disrupt traditional booking services and change the way travelers plan their trips.
Industry Implications
1. Travel - The travel industry is being disrupted by social travel platforms that make it easier for users to plan and organize trips with the help of their social networks.
2. Social Media - Social media companies have the opportunity to expand into travel by leveraging their large user bases and integrating social travel planning features into their platforms.
3. Technology - The rise of social travel points to the potential for travel startups and technology companies to innovate in the travel sector, especially in areas such as booking and planning tools.