Gordon Gekko has gone green!
Vast hordes of Scuppies already roam the urban and suburban landscape. You can find them at the local Starbucks, listening to world music and earnestly asking the barista whether the espresso is ground from free-trade beans.
They're the ones shopping on the internet for solar-powered bird feeders and dining-room tables carved from 100-year-old recycled Brazilian mahogany. They're in front of you in line at Whole Foods, pondering whether to ask for paper or plastic.
These are people who, although they may not yet realize it, are desperately yearning for an updated moniker that better encapsulates their ultimate altruistic-yet-stylish way of life.
The Scuppie
Socially Conscious Upwardly-Mobile Person
Trend Themes
1. Scuppie Lifestyle - The trend of socially conscious and upwardly-mobile individuals who put emphasis on sustainable and eco-friendly goods and services presents opportunities in the eco-lifestyle industry.
2. Ethical Consumerism - The trend of conscious consumption practices presents opportunities for creative solutions within ethical marketing in various industries such as food, fashion, and technology.
3. Green Consumption - The trend towards eco-consciousness is pushing growth within industries centered on environmentally-friendly products such as clean energy, electric vehicles, and sustainable packaging.
Industry Implications
1. Sustainable Fashion - The shift towards sustainable fashion and ethical consumerism presents opportunities for growth and innovation in the clothing industry, including the development of eco-friendly fabrics and ethical supply chains.
2. Clean Energy - The trend towards green consumption and eco-consciousness presents opportunities for growth within the clean energy industry, including investments in renewable energy and exploration of innovative technologies.
3. Green Packaging - The trend towards eco-consciousness presents opportunities in the packaging industry to explore sustainable materials and techniques to meet the consumer demand of environmentally-friendly products.