If you are looking for a mighty challenge of a breakfast then 'The Scrambler' at Mickie's in Madison, WI is for you.
For $7.70 a person, receive a whopping 2 lbs and 3 oz of food. The Scrambler includes eggs, meat, potatoes, cheese and gravy.
This dish contains enough calories for an entire weekend. Believe it of not, Mickie's makes 50-100 Scramblers each week, and hundreds on the weekend.
Implications - One of the best ways a company or brand can garner interest and attention from the media and consumers is by investing in products that appeal to irony and novelty. By offering products that are so over the top they might be a joke, the commodity transcends the traditional confines of its genre and becomes a part of the pop culture conversation.
2 lb Egg Breakfasts
The Scrambler at Mickie's Challenges Gluttonous Meat Lovers
Trend Themes
1. Over-the-top Food Challenges - Restaurants can offer novelty dishes that push the limits of traditional menu items to capture media attention and consumer interest.
2. Gluttonous Meal Options - Brands can create and market meals that are larger than life to tap into the trend of indulgence and pampering oneself.
3. Food Tourism - Travel and food-related businesses can market large food dishes as an attraction to food tourists looking for unique dining experiences.
Industry Implications
1. Restaurant - Restaurants can create and market over-the-top dishes, like 'The Scrambler', as novelty items to attract and retain customers.
2. Food and Beverage Manufacturing - Brands can develop and sell gluttonous meal options as ready-to-eat or frozen products for consumers looking for indulgent meal options.
3. Tourism - Businesses in the travel industry, such as tour operators or hotels, can leverage local large food dishes to attract food tourists and promote culinary tourism.