The Score is a super talented five-person group from LA and London that produces, writes and composes all of its own music, blending R&B, soul, hip-hop, jazz and pop.
The music video for The Score's latest single '2 Fly' came about because of a design for a T-shirt by the illustrator Dapo for the band to sell on their tour. The response from fans was so positive that the label then asked them to produce an animation music video based on the original illustrated idea.
The band has already worked with Basement Jaxx, Faith Evans, Jada Pinkett Smith, Lindsay Lohan, jazz legend Marcus Miller, Natasha Bedingfield, Omarion and Rhian Benson. It has performed with the Pussycat Dolls and N-Dubz, and the summer of 2010 saw them on tour with JLS.
Animated Music Videos
The Score's Latest Video Inspired By a T-Shirt Design
Trend Themes
1. Animated Music Videos - The rise of animated music videos presents opportunities for artists and brands to create visually captivating and engaging content.
2. Artist-brand Collaborations - Collaborations between artists and brands offer a platform for creative expression and can lead to innovative and unique marketing campaigns.
3. Music Industry Partnerships - Partnerships within the music industry can lead to mutually beneficial opportunities for artists, labels, and other stakeholders to explore new avenues of promotion and revenue generation.
Industry Implications
1. Music and Entertainment - The music and entertainment industry can leverage animated music videos to enhance fan engagement and promote artist branding.
2. Fashion and Merchandise - Fashion and merchandise companies can collaborate with artists to create visually striking designs that can be showcased in animated music videos and marketed to fans.
3. Advertising and Marketing - Advertising and marketing agencies can explore partnerships with artists to develop animated music videos as a unique and innovative way to promote brands and products.