The Real Milkshake Company is being launched by UK-based Crediton Dairy as an indulgent milkshake product lineup that will offer consumers with access to indulgent flavors that call to mind an old-fashioned experience.
The products are inspired by the traditional milkshakes found in American diners, and come in three flavors including Chocolate Fudge, White Chocolate and Salted Caramel. The products are being launched at Morrisons locations for £1.75 per one-liter carton.
Crediton Dairy Brand Manager Jo Taylor spoke on the new products from The Real Milkshake Company saying, "Flavoured milkshakes are still very much at the heart of the dairy drinks category but have been somewhat forgotten in terms of NPD and brands, especially in relation to adult consumers. We wanted to put this right by developing a distinctively branded range of authentic, thick and creamy shakes reminiscent of those found in American diners. We believe that The Real Milkshake Company with its three decadent flavours will tap into a growing demand among adults for great-tasting, non-carbonated beverages that offer an indulgent treat. In formulating the shakes we have focused on delivering the same great taste as premium milkshakes but in doing so have ensured that they not only offer consumers great value but also stay within the HFSS guidelines."
Diner-Inspired Prepackaged Milkshakes
The Real Milkshake Company Offers Three Drink Options
Trend Themes
1. Indulgent Milkshake Products - Offering consumers pre-packaged milkshakes that are inspired by traditional diner-style drinks represents a trend towards indulgent milkshake products that tap into nostalgia and offer consumers a treat.
2. Adult-oriented Non-carbonated Beverages - The creation of an adult-focused milkshake product line presents an opportunity for the non-carbonated beverage industry to cater to a growing demand for great-tasting drinks that provide an indulgent treat.
3. Revitalized Flavored Milkshake Category - The Real Milkshake Company's focus on creating a unique and distinctively branded range of thick, creamy shakes endeavors to revitalize the flavored milkshake category for adult consumers.
Industry Implications
1. Dairy - The dairy industry can leverage the development of new milkshake product lines as a way of continuing to innovate within the category.
2. Beverage - Beverage companies can capitalize on the trend of indulgent milkshake products, creating new non-carbonated beverage lines focused on providing adult consumers with nostalgic treats.
3. Grocery - Grocery stores can tap into the growing demand for non-carbonated beverages that provide an indulgent treat, and cater to adult consumers by stocking premium milkshake products.