Consumers seeking a utilitarian backpack that was built for adventure may be drawn to Pack Animal's newest product -- the Rally Pack. The rustic bag combines elements of vintage style with modern features for a bag that fuses form and function for a multipurpose bag.
The Rally Pack boasts a 17 oz waxed twill shell and a premium vegetable-tanned leather. By the same token, the backpack is weather resistant thanks to its ultra-durable liner. Moreover, the Rally Pack is ultra-comfortable thanks to its ergonomic shoulder straps, a quilted padded back, a sternum strap, and a chest strap. The utilitarian bag also features removable tie-downs that let users mount it to luggage, motorcycles, bicycles, and more.
Rustic Utilitarian Backpacks
Pack Animal Expanded Its Portfolio with the Launch of the Rally Pack
Trend Themes
1. Utilitarian Backpacks - Disruptive innovation opportunity: Develop backpacks with built-in solar panels for charging devices on the go.
2. Rustic Style - Disruptive innovation opportunity: Create a line of vintage-style, eco-friendly fashion products, such as clothing and accessories, using sustainable materials.
3. Multipurpose Bags - Disruptive innovation opportunity: Design convertible bags that can transform into different types, such as backpacks to messenger bags or tote bags.
Industry Implications
1. Fashion Industry - Disruptive innovation opportunity: Incorporate advanced technology, such as 3D printing, into the design and production process of clothing and accessories.
2. Outdoor Recreation Industry - Disruptive innovation opportunity: Develop smart outdoor gear, such as backpacks with built-in GPS navigation systems and emergency alert features.
3. Travel Industry - Disruptive innovation opportunity: Create high-tech travel accessories, such as smart luggage with integrated tracking devices and biometric locks.