We've heard the buzzword of 'Change' throughout President Barack Obama's campaign, and now celebrities like Ashton Kutcher, Lucy Liu and Demi Moore are using MySpace to promise to follow through and bring change to fruition with 'The Presidential Pledge.'
A whole slew of A-listers took part in the PSA, and MySpace encourages you to make your own presidential pledges and share them with your friends and on the MySpace page set up for 'The Presidential Pledge.' On that site, a list appears with celebrities and the websites of causes they recommend you to support with your volunteerism and activism.
Video Pledges to the President
Celebrities Promise Via MySpace to Personally Enact Change in 2009
Trend Themes
1. Celebrity Activism - The rise of celebrity participation in social and political causes through video pledges presents opportunities for companies to partner with or sponsor these campaigns.
2. Crowdsourced Social Change - MySpace's 'The Presidential Pledge' demonstrates the potential for social media to transform pledges from individuals into a collective force of social change.
3. Higher Purpose Marketing - Companies can leverage trends in video pledges to promote and market their brand through campaigns that support social and political causes.
Industry Implications
1. Marketing and Advertising - The possibility for companies to sponsor celebrity video pledges opens up new advertising opportunities.
2. Social Media - The success of 'The Presidential Pledge' on MySpace highlights the potential for social media to become a platform for crowdsourced social change.
3. Cause Marketing - The rise of video pledges presents an opportunity for companies to market their products or services while also supporting social and political causes.