French athletic brand Le coq sportif has announced it will be bringing back the Polo Noah ahead of the 2016 French Open. The iconic tennis jersey is named for the iconic French tennis star Yannick Noah, who first wore the Polo Noah in 1986. 30 years later, the rerelease brings back the familiar color scheme with a fresh new fit on the iconic jersey.
In order to promote the new version of the Polo Noah, Le coq sportif had Yannick Noah himself model the new jersey for a dynamic nostalgia-driven campaign.
Given that consumers are still interested in vintage throwback sports wear that showcases their interests, it makes sense that brands would rechannel this momentum by offering new releases to satisfy this consumer desire.
Throwback Tennis Jerseys
Le Coq Sportif Will Rerelease the Polo Noah for the 2016 French Open
Trend Themes
1. Throwback Sports Apparel - Brands can capitalize on consumer interest in vintage sports wear by offering new releases that tap into nostalgia.
2. Athlete Collaboration - Collaborating with iconic athletes can provide a strong marketing strategy to promote new releases of retro sports apparel.
3. Nostalgia-driven Campaigns - Creating dynamic campaigns that evoke nostalgia can help generate interest and appeal for re-released throwback sports wear.
Industry Implications
1. Sports Apparel - The sports apparel industry has the potential to tap into the growing demand for throwback sports wear.
2. Sporting Goods - Sporting goods manufacturers can develop partnerships with iconic athletes to re-release retro sports apparel and gain market share.
3. Advertising and Marketing - Advertising and marketing agencies can provide innovative campaigns that leverage nostalgia and promote re-released throwback sports wear.