It is easy to get caught up writing Christmas lists to Santa rather than thinking about people who can't do the same because they don't even have a pen and paper to their name, but The Pie Drive cleverly encourages people to help others while also helping themselves. One man has undertaken the admirable endeavor of baking 80 pies in one week to raise money for the Covenant House, a shelter for homeless youth in Toronto, Canada.
This man is Zachary Ginies.
Although pre-orders for The Pie Drive have already been taken, the official baking will commence on December 2, 2012. At $20 a pop, Ginies will donating three quarters to charity while using the rest for supplies.
In addition to giving back to the community, The Pie Drive celebrates the great recipes of Kay Andrews, recently passed grandmother of the founder.
Charitable Pastry Initiatives
The Pie Drive Aims to Raise Money for a Good Holiday Cause
Trend Themes
1. Charitable Baking - Opportunity for businesses to incorporate charitable initiatives into their baking products or services.
2. Fundraising Challenges - Disruptive innovation opportunity for individuals or businesses to create unique challenges that raise funds for charity.
3. Community Support - Growing trend of community-focused initiatives that combine social impact and product offerings.
Industry Implications
1. Food and Beverage - Incorporate charitable initiatives into baking businesses to promote social impact while meeting consumer demand for giving back.
2. Nonprofit Organizations - Opportunity for nonprofits to create fundraising challenges that engage supporters and generate donations in unique ways.
3. Hospitality - Community support initiatives can be integrated into hospitality businesses to enhance brand reputation and customer loyalty.