The Ordinary is known for its affordable, ingredient-focused approach to skincare and its newest release is its most nourishing moisturizer to date. The Ordinary Natural Moisturizing Factors + PhytoCeramides isn't the first Natural Moisturizing Factors moisturizer—it follows the previously released Natural Moisturizing Factors + HA, formulated with hyaluronic acid.
This new launch also includes hydrating hyaluronic acid, as well as a richer texture and other nutritive ingredients. This moisturizer for all skin types is specifically formulated to combat dryness and it boasts "nearly four times more moisturizing emollients and two times more humectants than our Natural Moisturising Factors + HA." This replenishing cream is also said to immediately boost the skin's hydration by 68% and support a healthy skin barrier. The product takes a triple-action approach to banishing dryness with skin-identical Natural Moisturizing Factors, PhytoCeramides and skin lipids.
Skin-Identical Nourishing Moisturizers
The Ordinary's Moisturizer Targets Dryness in Three Ways
Trend Themes
1. Affordable Ingredient-focused Skincare - There is a growing trend of affordable, ingredient-focused skincare, which provides an opportunity for companies to create more accessible and effective products.
2. Nourishing Moisturizers with Skin-identical Ingredients - The trend of using skin-identical ingredients in moisturizers is rising, providing an opportunity for companies to create products that better mimic the natural composition of the skin.
3. Triple-action Moisturizers - The trend of creating moisturizers with multiple approaches to hydration, such as combining emollients, humectants, and other nutritive ingredients, is emerging, providing an opportunity for companies to create more effective and versatile products.
Industry Implications
1. Skincare Industry - The skincare industry has an opportunity to capitalize on the trend of affordable, ingredient-focused skincare and create more accessible and effective products.
2. Cosmetics Industry - The cosmetics industry has an opportunity to develop and market skincare products that use skin-identical ingredients to better mimic the natural composition of the skin.
3. Beauty Products Industry - The beauty products industry has an opportunity to create moisturizers that provide triple-action hydration, which can better target different skin types and concerns.