Husband, designer and student Preston Grubbs designed a juice box for hypothetical company Juicy Juice entitled The Orange because he considers the original, usually rectangle tetra packs, somewhat boring. His design is anything but boring.
The shape of the packaging makes your mouth water before you even taste the juice. The ten cute, small juice packages together create the perfect shape of an orange wrapped in the typical orange net. Grubbs' design also solves the issue of juice boxes falling over or getting crushed. The new boxes are more stable and are much more fun to drink out of for both kids and adults.
Grubbs' packaging design is just a concept, but hopefully he will find the time to put his great product on the market once he is done battling his way through Portfolio Center Atlanta, Georgia.
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Trend Themes
1. Fruit-inspired Packaging - Designing packaging inspired by fruit shapes and textures creates a more engaging drinking experience for consumers.
2. Stability-focused Packaging - Creating packaging that is more stable and durable provides a solution to common consumer complaints and can differentiate a brand from competitors.
3. Creative Use of Packaging - Incorporating unique and aesthetically appealing packaging designs can create a memorable brand experience that drives consumer loyalty.
Industry Implications
1. Beverage Manufacturing - Incorporating innovative packaging designs can differentiate a beverage company's product from competitors and create a memorable brand experience.
2. Packaging Design - Opportunities exist for designers to create new and exciting packaging concepts that solve consumer complaints and enhance brand experience.
3. Marketing and Advertising - Utilizing unique and creative packaging as a marketing tool can increase brand awareness and attract new consumers to a product.