Ok Go is a band known for its incredibly elaborate and impressive music videos, so fans might be surprised to learn that the outfit's latest release for its new song 'The One Moment' only lasts for 4.2 seconds. However, that stat shouldn't discourage anyone from watching the video, as it's surely one of the band's most jaw-dropping releases to date.
Though in real-time the video for 'The One Moment' is 4.2 seconds long, the images sync up with the four-minute song by being slowed down by various degrees. As such, the level of synchronization that the video requires is truly mind-boggling. For instance, colored salt canisters explode in time with the song, balloons explode, and one of the band members even flips a flip book cartoon of the lead singer singing in time with the song.
Micro Music Videos
OK Go's Full Video for 'The One Moment' Contains Just 4.2 Seconds of Footage
Trend Themes
1. Micro Music Videos - Exploit the short attention span trend and create high-impact music videos with creative visual effects in a matter of seconds.
2. Real-time Video Sync - Develop technologies and software that allow for videos to be synced in real-time with audio to create visually stunning productions.
3. Elaborate Artistic Execution - Create complex and synchronized artistic experiences that are memorable and shareable across social media platforms.
Industry Implications
1. Music Industry - Incubate and nurture bands that create elaborate and memorable music videos to build a loyal fanbase and attract sponsors.
2. Film Industry - Partner with musical acts to produce short, innovative music videos that can be leveraged into feature-length films.
3. Marketing Industry - Partner with musicians and create creative blockbuster micro music videos that create an emotional connection with the audience and drive brand awareness.