Cream taps Spanish children's brand The New Society for a new collaboration. The new Spring/Summer 2023 collection features colorful designs inspired by the warmer months, including elements like water, sunshine, flowers, and bright colors. The collection arrives in colorways dubbed 'Orange,' 'Banana,' and 'Olive,' helping to evoke the feelings of summer within the wearer.
Cream's founder, Lauren van der Kolk, enjoys experimenting with different brands and "tastemakers" to create new seasonal colors. Consumers can wear the new styles knowing they are 100% made in Spain and Portugal.
"We are obviously over the moon that such an amazing children's brand immediately wanted to collaborate with us. We met at the playtime kids fair in Paris, Estefania, the founder of TNS was one off the first who congratulated us with winning the milk crush award," said Lauren van der Kolk, founder of Cream Eyewear.
Playful Summer Eyewear
Cream Eyewear Works with The New Society on a New Summer Collection
Trend Themes
1. Colorful Summer Eyewear - Opportunity to create playful and colorful eyewear designs inspired by summer elements.
2. Collaborative Branding - Opportunity to collaborate with other brands to create unique seasonal colors and designs.
3. Sustainable Eyewear - Opportunity to promote sustainable and locally-made eyewear products.
Industry Implications
1. Children's Fashion - Opportunity to create playful and colorful eyewear designs inspired by summer elements for kids fashion.
2. Eyewear - Opportunity to collaborate with other brands and create unique seasonal eyewear products.
3. Sustainable Fashion - Opportunity to promote sustainable and locally-made fashion products, including eyewear.