The MOCKing Bird — a new plant-based cart launched by Kayla Lamberson — announced its launch this June in Rose City Food Park in Portland, OR. The new quick-serve restaurant plans to serve vegan fried chicken served in sandwiches, waffles, grilled cheese sandwiches, and mac and cheese, among other menu items.
"Starting my own cart/restaurant just seemed like a perfect calling of mine," Lamberson said. "I absolutely love my new journey and I only hope that I can continue to make an impact while providing comforting food to the community."
The vegan brand is dedicated to helping animals and recently donated 10 percent of its profits from the Happy Valley Farmers Market to rescue group Rabbit Advocates.
Vegan Friend Chicken Carts
The MOCKing Bird to Launch in Rose City Food Park in June 2020
Trend Themes
1. Plant-based Fast Food - Creating innovative plant-based versions of popular fast food items, such as vegan fried chicken, opens up opportunities in the fast food industry for those catering to plant-based diets.
2. Ethical Consumerism - Supporting animal welfare and charitable causes through business ventures like vegan food carts can attract ethically-conscious consumers and create a competitive edge in the food industry.
3. Alternative Protein Sources - Exploring and incorporating alternative protein sources, such as plant-based ingredients, into traditional comfort foods like mac and cheese or grilled cheese sandwiches can disrupt the food industry by offering healthier and more sustainable options.
Industry Implications
1. Fast Food - The fast food industry can tap into the growing market of plant-based consumers by introducing innovative plant-based menu items, like vegan friend chicken, to attract a wider customer base.
2. Food Trucks - Food truck businesses have an opportunity to expand their offerings to include plant-based options like vegan fried chicken, as the demand for plant-based food continues to rise.
3. Comfort Food - Incorporating alternative protein sources, such as vegan fried chicken, into comfort food dishes like mac and cheese and grilled cheese sandwiches can revolutionize the comfort food industry by providing healthier and ethical alternatives.