Harper's Bazaar China's 'The Look of Love' story centers around a theme of young love and highlights nostalgic fashion staples. Channeling a school girl, model Allie Barrett poses alongside love interest and co-star Ryan Keating. The models are captured in the suburbs while reading, doing homework or simply pondering life.
This romantic editorial is captured by photographer Shxpir and marries provocative and innocent imagery to bring its young love theme to life. Styling for the editorial is courtesy of Xiao Mu Fan who dresses Allie in collegiate separates like pleated skirts and preppy knits while dressing co-star Ryan in plaid trousers and tweed blazers.
Hair styling for this editorial is courtesy of Gareth Bromell who looks to the 70s for his inspiration. Brombell collaborates with makeup artist Sun Qi who also opts for retro and fresh-faced beauty applications.
Moody Romance Editorials
Harper's Bazaar China's 'The Look of Love' Story Boasts Collegiate Styles
Trend Themes
1. Nostalgic Fashion - Opportunity for fashion brands to create lines reminiscent of past decades and capitalize on consumer desire for vintage styles.
2. Romantic Imagery - Opportunity for photographers and media companies to create romantic, dreamy visuals to evoke emotion and connect with audiences.
3. Collegiate Style - Opportunity for fashion brands to incorporate classic, preppy pieces into modern collections and appeal to a wider demographic.
Industry Implications
1. Fashion - This industry can capitalize on the trend towards nostalgic and collegiate styles seen in Harper's Bazaar China's 'The Look of Love' story.
2. Photography - This industry can respond to the trend towards romantic imagery and create visually striking campaigns to appeal to audiences.
3. Media - This industry can incorporate the trend towards romantic visuals and nostalgic fashion into their content to connect with audiences emotionally.