Love him or hate him, Lebron James is here to stay and he’s about to venture into the cartoon world with his new show ‘The Lebrons.’
'The Lebrons' features the life of a 16-year-old Lebron James and his life in Akron, Ohio. The online show revives four versions of James from his Nike commercial series as the supporting case. The concept of the show is to promote positive messages such as staying off drugs to kids, which will hopefully be more effective than a GI-Joe after-school special. Look for 'The Lebrons' to debut on James’ official website soon.
Funky NBA Cartoons
Lebron James Ventures into the Cartoon Business with ‘The LeBrons'
Trend Themes
1. Cartoon Branding - Using cartoons as a marketing tool to promote positive messages can help brands engage with younger audiences.
2. Athlete-driven Media - Athletes launching their own media projects can create new opportunities for storytelling and brand building.
3. Online Entertainment - The rise of online shows provides a platform for celebrities and athletes to connect directly with their audience.
Industry Implications
1. Sports Apparel - Sports apparel companies can explore collaborations with athletes to create animated characters that resonate with their target audience.
2. Media and Entertainment - The launch of athlete-driven media projects opens up opportunities for content creation, distribution, and monetization.
3. Digital Marketing - Digital marketers can leverage online entertainment platforms to reach and engage with younger demographics through branded cartoon content.