During the 2018 Superbowl, Mercedes-Benz will be running a contest known as the Last Fan Standing. This contest takes influence from the hand on a car contest, seen as the plot point of many sitcoms, except with a modern twist. Players hoping to win a Mercedes-AMG C 43 Coupe will have to keep their fingers attached to their phones. The contest will task participants with keeping their finger on an image of the vehicle as it moves and distracts the contestants.
To enter the Last Fan Standing, contestants will have to register at LastFanStanding.mbusa.com, or through Facebook. Once the contestants have registered they can practice on a built-in demo and can even share the contest on Twitter to invite others to join in. Those that share a post on Twitter can receive a five minute timeout break on the day of the contest. In order to compete, the smartphone user must have an Internet connection, and if the phone loses power, connection or signal the player will be presented with a loss.
Superbowl Car Contests
The Last Fan Standing Will Be a Grueling Contest Run by Mercedes-Benz
Trend Themes
1. Contest Marketing - The Last Fan Standing contest demonstrates the power of interactive and engaging contests to generate brand awareness and engagement.
2. Mobile App Gamification - The use of a mobile app to run the contest with gamified elements like moving images and distractions highlights the trend of incorporating gaming elements into marketing strategies.
3. Social Media Promotion - The option to share the contest on Twitter and receive a time-out break emphasizes the trend of leveraging social media platforms for promotional purposes.
Industry Implications
1. Automotive - The Last Fan Standing contest presents an opportunity for automotive companies to launch similar contests as a way to engage and reward fans.
2. Marketing and Advertising - The success of the Last Fan Standing contest highlights the potential for marketing and advertising agencies to develop innovative and interactive contest campaigns for brands.
3. Mobile App Development - The mobile app used for the Last Fan Standing contest creates a market opportunity for mobile app developers to create engaging and gamified experiences for brands and businesses.