Polaroid stopped making film last July, but that doesn’t mean that devotees are ready to give up on their love affair with old Polaroid not-so-instant cameras. After all, even artists like Andy Warhol were impressed with the magical experience of manipulating a Polaroid photo into being.
There is good news for Polaroidistas everywhere: on October 13th, The Summit Global Group announced that it will re-launch some of the most famous Polaroid Instant Cameras. As a result, the company is commissioning The Impossible Project to develop and produce limited edition Polaroid-branded Instant Films. The analog film should be available by mid-2010.
The scheduled production is the realization of The Impossible Project company’s goal to reinvent Polaroid film by 2010 as reported by Trend Hunter earlier this year. Not only that, but the company will now be making film products for a new venture that is reproducing old Polaroid camera models.
Retro Instant Photo Revival
Resurrecting Old Polaroid Film and Camera Models is Reality (UPDATE)
Trend Themes
1. Retro Instant Photo Revival - The resurgence of old Polaroid film and camera models presents an opportunity for businesses to tap into the nostalgia trend and offer unique retro photography experiences.
2. Re-launching Polaroid Instant Cameras - The re-launch of famous Polaroid Instant Cameras creates a disruptive innovation opportunity for companies to cater to the demand for vintage-style instant photography.
3. Developing Limited Edition Polaroid Films - The development and production of limited edition Polaroid-branded Instant Films by The Impossible Project opens up possibilities for businesses to create exclusive and collectible film products.
Industry Implications
1. Photography - The revival of retro instant photography presents opportunities for the photography industry to meet the demand for vintage-style cameras and film.
2. Art - The re-introduction of Polaroid instant cameras and films provides artists and art enthusiasts with new tools for creative expression and experimentation.
3. Retail - The production of limited edition Polaroid films and re-launched camera models creates a potential market for retailers to sell exclusive and nostalgic photography products.