Taylor Stitch, known for its enduring craftsmanship, partners with GORUCK, renowned for rugged workout gear, to present a limited-edition collection, "The Hard Road Loadout." Launching on August 25th, this six-piece capsule embodies durability and functionality to endure training, travel, and adventures. Crafted for the resilient, the collection showcases their commitment to quality and toughness.
Luke Mcalpine, VP of Brand for Taylor Stitch, affirms, "We’ve been fans of GORUCK for years…" Their shared dedication to health and quality solidified this partnership. Stevan Brown, Head of Business Development for GORUCK, echoes the excitement for a collaboration that marries Taylor Stitch's storytelling prowess with GORUCK's rugged gear and commitment to mental health.
The collection beckons individuals to embrace challenges, as GORUCK's philosophy of "doing hard things" aligns with Taylor Stitch's ethos. The Hard Road Loadout, ranging from $28 to $550, includes items like The Limited Edition Tac Hat, Challenge Cargo Short, and the GR1 in Limited Edition Waxed Rain Drop Camo.
To test its mettle, outdoor adventurer Michael Easter embraced the loadout, advocating for discomfort to foster growth. With his new book "Scarcity Brain," Easter urges a shift from comfort to gratitude. This collaboration encourages individuals to push limits, embody resilience, and embrace the hard road.
Outdoor Adventure Capsules
Taylor Stitch and GORUCK Unveil 'The Hard Road Loadout' Collaboration
Trend Themes
1. Durable Collaboration Collections - The collaboration between Taylor Stitch and GORUCK presents a limited-edition collection that embodies durability and functionality.
2. Embracing Challenges - The Hard Road Loadout encourages individuals to embrace challenges and push their limits.
3. Shifting From Comfort to Gratitude - Michael Easter's book 'Scarcity Brain' urges a shift from comfort to gratitude, a concept promoted by the collaboration.
Industry Implications
1. Fashion and Apparel - 'The Hard Road Loadout' collaboration showcases a new direction for durable fashion and apparel.
2. Fitness and Training - Through their collaboration, Taylor Stitch and GORUCK bring together rugged workout gear and training philosophies.
3. Outdoor Adventure - The collection caters to outdoor adventurers looking for durable and functional gear to embrace the hard road.