In 2023, Pattern Beauty launched a curl-conscious Blow Dryer and in 2024, the brand debuted The Hair Steamer to enhance hair care at home. This deeply hydrating, moisturizing and revitalizing tool is especially supportive for textured hair and it includes a built-in stand and a diffuser to manage longer styles.
"Our Pattern Hair Steamer goes beyond traditional treatment methods by not only hydrating and softening hair but also supercharging the way you deep condition at home," said Pattery Beauty founder Tracee Ellis Ross in a press release, "Our tool amplifies the efficacy of our award-winning conditioners and treatment masks to further deliver on our mission to give the textured masses healthy and hydrated, juicy, and joyful hair."
At-Home Hair Steamers
The Hair Steamer by Pattern Beauty Deeply Hydrates & Revitalizes
Trend Themes
1. Home Hair Care Technology - Pattern Beauty's Hair Steamer introduces advanced hydration techniques for at-home hair care, lifting the home grooming experience to professional levels.
2. Textured Hair Treatment Innovation - The focus on textured hair through specialized steamers and conditioners is reshaping the market for hair care products designed specifically for diverse hair types.
3. Integrated Hair Care Devices - The incorporation of multi-functional tools like built-in stands and diffusers in hair steamers highlights a move towards more versatile and user-friendly hair care solutions.
Industry Implications
1. Personal Grooming Appliances - Home-use steamers mark a significant expansion in the personal grooming appliances market, with potential to attract a growing number of consumers seeking professional results at home.
2. Beauty and Hair Care - Innovation in products targeting textured hair points to an evolving beauty and hair care industry increasingly attuned to the needs of diverse hair types.
3. Consumer Electronics - As hair steamers integrate more advanced features, they signal a trend in consumer electronics focused on enhancing daily personal care routines with technology-driven solutions.