There's nothing worse than a wolf dressed in sheep's clothing, a sentiment echoed by Grifters SS 2014 collection. Its website, quite accurately, writes, "Nothing is grimmer than the tragedy that wears a comic mask." Indeed, masks are a big part of the collection, coming in a wide variety of patterns and colors.
Considering the vivid color palette and eclectic prints, the masks are more of an homage to Spring Breakers than your traditional bank robber; however, if masks aren't really your thing, you can still take part in the fun by donning a mask-emblazoned sweater or t-shirt. If you're really daring, you can wear both!
Models Vincent Comerfod, Izabela Zochowaska, Charlotte Gardiner, Benjamin Motoc and Arunaud Sommier certainly pull off the dual-mask look, but I can't guarantee that you won't get a few funny looks if you try the same.
Gothic Hipster Mask Collections
The Grifters SS 2014 Collection is a Mask-Filled Affair
Trend Themes
1. Mask Fashion Trend - Fashion brands can explore incorporating masks into their collections to create unique and bold statement pieces.
2. Printed Apparel Trend - Apparel brands can explore incorporating eclectic prints and patterns to add a pop of color and diversity to their collections.
3. Dual-mask Look Trend - The dual-mask look can be a fun and daring trend for fashion enthusiasts to experiment with.
Industry Implications
1. Fashion Industry - Fashion brands can capitalize on the mask and printed apparel trend to attract new customers and create innovative collections.
2. Accessories Industry - Accessories brands can introduce unique masks to their product offerings to appeal to the growing demand for statement accessory pieces.
3. Apparel Industry - Apparel brands can utilize the dual-mask look trend to create edgy and eye-catching collections that appeal to younger and adventurous customers.